Thursday, October 03, 2002

Should I be distraught that I didn't know that flava was slang for style?
I'm so unhip.
Actually, "unhip" is probably really unhip.
Now I'm really depressed.
posted by Rebecca 10/03/2002 07:00:00 PM

CNN Headline News, the dopest news network
Check out this article from the Washington Post about a recent CNN memo.

Props out to my friend Carey for finding this. In the immortal words of Rudi Bakhtiar, "Thanks, homey!".
posted by Rebecca 10/03/2002 06:50:00 PM

Sunday, September 29, 2002

Targeted marketing
When it comes time for an automobile manufacturer to name a new model, there are a few sets of names from which to choose. Some models are named after animals. Some are named with macho-sounding sequences of consonants and numbers. And some are named after positive human qualities. I have a theory about the last group that I've been scientifically developing while driving around the bay area. Simply put, the people who purchase a car named after such a trait do not possess the trait themselves. This explains the Acura Vigor whose driver can barely accelerate through an intersection when the light turns green. This explains the Dodge Intrepid that is paralyzed with fear at the prospect of merging onto the freeway and so attempts it at 35 mph. This explains the Ford Explorer that never ventures further than the local grocery store. And this explains the Lincoln Navigator that is making his third U-turn because he's missed his exit once again.

I think that the manufacturers should take advantage of this phenomenon to make a series of cars for very targeted (but lucrative) markets. They are a little less subtle than the examples given above, so they should make quite an impact.

For the elderly...

For the overweight...

For the bald...

For just about everybody...

posted by Rebecca 9/29/2002 06:02:00 PM